How Authors Can Tap into the Essential Magic of Book Clubs
From 10:15 am until 12:15 pm
At On Zoom Only
Book clubs can transform a book from a quiet release into a word-of-mouth success. For authors, understanding how to reach those readers can be one of the most effective marketing strategies available.
Pauline Hubert knows why. During 30 years in publishing and book club marketing, she has helped hundreds of authors—as well as publishers including Penguin Random House, Simon & Schuster, St. Martin’s Press, and HarperCollins—connect with book club audiences through thoughtful, long-term promotional strategies.
Authors hoping to expand their readership will benefit from Hubert’s presentation at the September meeting of Northeast Florida Sisters in Crime on Saturday, September 12. The Zoom-only program begins at 10:15 a.m.
Book club members do more than read. They recommend books to friends, spark discussions, and generate the kind of word-of-mouth enthusiasm that helps books find new readers. Whether an author is traditionally published, independently published, or still writing a first novel, Hubert’s presentation offers practical strategies for connecting with one of the publishing world’s most influential groups of readers.
Hubert founded BookMovement, the nation’s largest online resource for book clubs, serving 94,000 clubs and approximately 940,000 members. Its monthly Top 100 Book Club Picks appears in Shelf Awareness. Plus, the book club members in Hubert’s network read 50 books a year on average.
Meeting details:
Saturday, September 12, 2026, at 10:15 a.m.
Register for the Zoom link at NEFloridaSistersinCrime.org.
